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Campaign Examples

New York Yankees

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Developed local and out-of-market search marketing campaigns, in collaboration with the MLB, for the New  York Yankees to drive primary ticketing sales and exceed ROAS goals.

NHRA

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Employed effective digital marketing strategies (search, social media, and programmatic advertising) for NHRA's nation-wide race tracks in an effort to drive lead gen, event awareness, and customer acquisition.

Purdue University

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Led the curation of a full-suite cross-channel marketing program dedicated to aggregating fan data such as ticket-buying history, donations, and merchandise sales in an effort to develop well-defined remarketing lists.

FELD Entertainment

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Collaborated with regional marketing teams to develop a centralized strategy and implement search marketing campaigns that achieve ticketing goals for Monster Jam, Disney on Ice, & Supercross events.

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