Alex Meshot
Campaign Examples
New York Yankees
Developed local and out-of-market search marketing campaigns, in collaboration with the MLB, for the New York Yankees to drive primary ticketing sales and exceed ROAS goals.
NHRA
Employed effective digital marketing strategies (search, social media, and programmatic advertising) for NHRA's nation-wide race tracks in an effort to drive lead gen, event awareness, and customer acquisition.
Purdue University
Led the curation of a full-suite cross-channel marketing program dedicated to aggregating fan data such as ticket-buying history, donations, and merchandise sales in an effort to develop well-defined remarketing lists.
FELD Entertainment
Collaborated with regional marketing teams to develop a centralized strategy and implement search marketing campaigns that achieve ticketing goals for Monster Jam, Disney on Ice, & Supercross events.