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Previous Work

Program Assessment

A personal assessment of my experience as a Washington State University MBA graduate student. This project includes four assignments which effectively met the program's four learning goals.


Driving Season Ticket Sales

Discover new ways to drive Season Ticket Renewals and New Season Ticket Sales in the article written for Paciolan titled 21 Days to Prep For The '21 Season


Student Ticket Sales

Move-in day is a big day for students, and one of the most important items is purchasing tickets in this article written for Paciolan titled Back to School Leads to Student Ticket Sales.


Customer Segmentation

Unlock the potential, and discover new customer segments through CRM Data management and digital advertising activation in this article written for Paciolan titled Targeted Success With FanBase.


Marketing During Pandemic

Authenticity and brand messaging can assist to inform consumers with engaging content during sensitive times in this article written for Paciolan titled Responsible & Smart Marketing During the COVID-19 Pandemic.


Holiday Advertising Campaigns

Leverage shopping momentum around the holidays to drive ticket sales in this article written for Paciolan titled Unwrap Digital Marketing Gifts.


International Ticketing Association

Optimize webpages for Search in this interview hosted by Access INTIX titled Six Expert SEO Tips for Ticket-Selling Success


Lakers Nation

Discover Lakers news with the largest Lakers blog website post-game analysis.

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